PRIVATE VIEW: INSIDE BARYSHNIKOV'S AMERICAN BALLET THEATRE by John Fraser; Photographs by Eve Arnold; Bantam; 259 pages; $30

Serve art and scrounge for money. Exploit talent, but be fair. Serve up the pyrotechnics, but keep an eye on all those overstressed knees and feet. It isn't easy to run a ballet company.

Being a professional ballet dancer is tough too, and the challenge must be met during adolescence. There is, of course, the need to develop perfection of technique. Add to that the care of one's body, the avoidance of drugs and drink, rent payment and roommate control. Most important, however, is the reinvention of oneself as an alluring theatrical image that rewards the eye -- and blinds it...

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