Beginning this fall, Blue Cross subscribers in Columbia, Md., may be able to carry copies of their entire medical histories--X rays, ECGs, vaccination records and all--in their hip pockets. Up to 800 pages of such information, including a digitized personal photograph and explanation of insurance coverage, will fit on a credit card-size "LifeCard." Last week Blue Cross/Blue Shield of Maryland announced plans to introduce the laser-encoded card in Columbia and, if all goes well, distribute it throughout the state by 1986. Ultimately they hope to market the LifeCard to insurers around the country. Says Blue Cross Executive Thomas Sherlock: "This card...
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