/ As falling snow dusted his overcoat lapels, Tom Brokaw stood in windswept Geneva's -10 degrees C chill to anchor NBC's evening newscast. There was no clear journalistic reason for Brokaw's uncomfortable vigil. He was not interviewing anyone or waiting for a nearby event to happen. The floodlit tower clock behind him informed viewers only that he was not appearing live but on tape. Brokaw was, however, providing visible proof that NBC, like its network rivals, had spent a reported $500,000 to enable its analysts, dozens of support staffers and tons of equipment to hover near the big story of the...
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