Video: A He-Man for All Seasons

Zapping the forces of evil on daytime TV

Told to get ready for bed, to clean up their rooms or to perform any other onerous task, small boys around the U.S. nowadays are likely to whip a plastic sword out of their He-Man brand pants and shout, "By the power of Grayskull, I have the power!" The incantation may not overwhelm parents. But when uttered daily on after-school TV by the hero of He-Man and the Masters of the Universe, it has proved puissant enough to capture the attention of more little boys than any other television show in America. He-Man power has sold $500 million in toys made...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!