Show Business: The Attack of the Alien States

Everybody is grabbing a piece of California's movie action

To Californians it was perhaps the ultimate insult. In an effort to lure film production eastward, the state of Florida took out an ad in show business trade papers with an illustration of one of the most famous sights in Southern California, the hill that displays the giant sign HOLLYWOOD. But where those nine letters should have been, an artist had superimposed seven different ones: FLORIDA. "Hollywood weather without Hollywood overhead," read the caption below.

What was particularly galling was that there was a certain amount...

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