Birth Control: Back to Basics

The makers of an age-old form of birth control, the condom, are again doing a thriving business. After a decade of mediocre sales in the 1970s, the condom is rapidly regaining popularity. Some 500 million will be sold in the U.S. this year, a 15% increase over 1983. According to manufacturers, many people see them as a way to help prevent some kinds of venereal disease. Says Milton Bryson, marketing director for Youngs Drug Products, which makes the Trojans brand: "People have become much more health conscious." Other buyers choose the condom, which is more than 90% effective in preventing...

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