Video: Cable's Rock Round the Clock

Recording stars strut their stuff nonstop on fast-growing MTV

They grew up together in the '50s, but television and rock 'n' roll have always been contrary siblings. One soothes, the other threatens. One offers visual Pablum, the other musical grits. Even in the packaged and homogenized forms developed by such entrepreneurs as Dick Clark and Don Kirshner, TV has rarely accommodated its more rambunctious relative. Until now, that is. Warner Amex Satellite Entertainment Co.'s MTV (Music Television) is uniting the rival brethren in amplified harmony.

MTV is FM stereo with pictures, a 24-hr,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!