Behavior: Corporations on the Couch

An unorthodox consultant brings Freud into the boardroom

Business Consultant Abraham Zaleznik was presented with the following problem: the client was the head of a successful hosiery company that he had inherited from his father. As president, the man aggressively expanded the business, building additional plants and buying new machinery. Yet the market was moving away from his product. Hoping to improve things by a dramatic change he appointed a successor as president and made himself chairman. Then he went into a panic and consulted Zaleznik about whether to fire his successor.

Was this a case of poor executive selection? Faulty market...

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