Press: Two Upstarts vs. the Big Three

Satellite technology spurs the growth of pioneering TV networks

Even the visionaries on Manhattan's Broadcasting Row slept soundly that autumn night in 1957 when the space age was born with the launching of Sputnik I. In those days CBS and NBC owned the U.S. television audience, with tiny ABC, known then as "the Almost Broadcasting Company," struggling to catch up. In the years that followed ABC closed the gap, but it is not simply a three-way rivalry any more. Proliferating communications satellites—the progeny of Sputnik—now offer an alternative method of linking up new networks, cheaper...

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