Bad Days at the Box Office

Hollywood bosses look for new profits in entertainment

Movie executives this year are feeling as if they have just had a close encounter of the first kind with Jaws. March and April were the worst months for movie attendance in a decade. So far in 1981, admissions have fallen approximately 15% below last year's lackluster performance.

The somber mood extended last week all the way to Cannes, where key industry figures from around the world gathered for the annual wheeling and movie dealing at the industry's premier film festival. High-rolling producers like Richard Zanuck still...