Sex Sale Appeal

The mass marketing of porn

"I'm just a good businesswoman. Selling sex isn 't really much different from selling shoes."

That unabashed declaration comes from Beate Uhse, 61, whose famed shops have become West Germany's Sears, Roebuck of sex, offering more than 3,500 varieties of love aids, ranging from bawdy books to inflatable mates. Now Europe's leading erotic entrepreneur has her sights set on the estimated $5 billion U.S. pornography market. Uhse's new American subsidiary, Reel Pleasure Unlimited, is distributing a portfolio of hard-core movies to 46 theaters across the U.S. In keeping with her reputation for peddling only top-of-the-line pornography, the...

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