Breaking a TV Taboo

The ad is tame, but it is also a trail blazer. In a new television commercial that went on the air last week in Dallas and Los Angeles, a series of black-and-white scenes depicts changes in women's lifestyles, from fashions to careers, during the past quarter-century. As the screen switches to color, a young professional woman is seen at work. A voice-over notes that for all the progress during those years, choices in female birth control had changed little "until Today." Introduced last year by VLI (third-quarter sales: $2.76 million), Today is...

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