MTV hears a chorus of rivals
When businessmen contemplate the success of MTV, they are often as envious as a teen-ager looking at his favorite rock musician. The round-the-clock music-video network carries all the trappings of a corporate superstar. Little more than three years old, MTV already boasts publicity, glamour and millions of loyal viewers. As a result, the cable channel now faces another consequence of success: hungry competitors.
Television Titan Ted Turner last week launched MTV's first 24-hour opponent, Cable Music Channel. Another contender, Discovery Music Network, plans to begin operating in...