Breaking Through to Big Profits

A craze born in the ghetto becomes a whirling cash dance

Break dancing has been banned from certain shopping malls, sidewalks and no doubt countless living rooms as a public nuisance. But the ghetto-born dance fad, with its twirls, windmills and head spins, has shown remarkable staying power. As a result, dozens of entrepreneurs are making a fast break to cash in on its widespread popularity among teenagers by spinning off such accessories as clothing, how-to books and video games.

A world break-dance championship sponsored by Swatch, the Swiss watch brand, took place last week in Manhattan. The purse totaled $25,000, including $3,500...

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