Soft Suds

Taking the kick out of beer

Like most beer ads, the TV commercial for Texas Select foams over with machismo. The blurb, aired in Houston and Dallas, portrays a group of poker-playing buddies whooping it up while holding aloft glasses filled with an amber beverage. Then comes the kick or, rather, the lack of one. Texas Select is virtually alcohol free. Claims the card-party host: "The guys couldn't tell the difference."

Texas Select is one of at least six new brews that look and taste much like regular beer but have little or no intoxicating...

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