Computers: Apple Launches a Mac Attack

The Macintosh rolls out in a din of publicity and showmanship

Apple Computer's new Macintosh will be introduced this week, accompanied by sirens and ceremony fit for a maharajah. TIME San Francisco Correspondent Michael Moritz watched the computer's development while writing a book about Apple that will be published this summer by William Morrow & Co. His report:

Whispers about Macintosh have circulated for more than two years, but in the past six weeks Apple has been relentlessly thumping drums for its new machine. The company has used a fleet of tractor-trailers to transport a flashy demonstration to 1,500 dealers in six cities....

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