Computers: Shake-Out in the Hardware Wars

A fierce pricing battle claims a major casualty

At Olympic Sales in downtown Los Angeles last week, an Atari home computer that cost $630 three years ago carried a price tag of $77.95. At Lechmere Sales in Cambridge, Mass., Texas Instruments micros that retailed for $525 in 1981 could be had for less than $100. Gemco stores in California were selling Commodore 64 computers for $199 each, two-thirds off their price of six months ago. In Chicago, K mart was unloading tiny Timex Sinclair 1000s, listed last year at $99.95, for $29.97 each.

The...

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