Success at Jefferson Lines
When buses joined the list of deregulated industries last fall, many travelers feared that large bus companies like Greyhound and Trailways would abandon small-town stations where only a few passengers boarded. The giants plan to eliminate 1,300 stops, but dozens of small operators have entered the field, and in many places, bus service is improving.
One company that has profited handsomely from deregulation is Jefferson Lines of Minneapolis. The company was skidding into the red and facing a strike in 1978, when Louis Zelle, 59, a Minneapolis real estate developer who owns 60% of the company, set out to...
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