Scrambling for New Customers

Financial services are growing but bank tellers are vanishing

The American financial revolution gathers force. In the past month, Prudential Insurance arranged to buy a small Georgia bank; Merrill Lynch said it has agreed to acquire a savings and loan; Shearson/American Express said it would like to follow suit; and Citibank went into the brokerage business to sell stocks and bonds.

The barriers of tradition and regulation that used to separate different parts of the financial-services industry are rapidly being battered down. Today half a dozen giant companies are vying to become the leading...

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