Video: Too Few Takers

A pay cable service folds

A second tombstone was added to the cable graveyard last week. Right next to the headstone of CBS Cable (October 1981-November 1982), it marks the passing of The Entertainment Channel, a 24-hour pay cable service offering exclusive programming, much of it cultural. After nine months in business, analysts estimate, TEC lost close to $50 million for its joint owners, RCA Corp. and Rockefeller Center Inc. (RCI). Amid sundry explanations of its demise, the principal reason was clear: TEC could not entice enough subscribers to pay $8 to $12 a...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!