Education: Go Southwest, Small College

Worried Midwestern schools prospect for students in new regions

The sell is soft, but the pitch is eager. William Shain of Macalester College in St. Paul brags about his school's Scottish festival. "You haven't lived till you've heard 150 bagpipes all playing together," he tells the group of high school students. To augment Macalester's appeal, he pulls out a picture of downtown Minneapolis and says, "You remember when Mary Tyler Moore tosses her hat over the city? That's where it goes." Spike Gummere of Lake Forest College, which is in a Chicago suburb, tells students...

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