Video: Snap! Crackle! Fluff!

British breakfast television is born, and the competition is keen

When British citizens straggled out of bed last week, there was something new to go with the obligatory toast and tea: morning telly. Two rival shows are making British television history by filling the screen, American-style, with news and chatter: the BBC's Breakfast Time and TV-am's combination of Daybreak plus Good Morning Britain.

Until now, the British had lived happily with only fuzz on the air in the early morning. But when the ubiquitous David Frost, leading a group of investors and television veterans, was...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!