Thrown for a Mighty Big Loss

The football strike leaves advertisers scrambling

Millions of Americans traditionally head for their television sets on fall and winter Sundays with the faithfulness of salmon going upstream. With a beer in one hand and a bowl of pretzels near the other, the fans lean back to watch the professional football wars. The four-week-long National Football League strike, though, has halted those happy hours. The living-room quarterbacks now have little better to do than mow the lawn or wash the car.

Frustrated advertisers are even more dismayed. This season they had planned to pour a...

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