The football strike leaves advertisers scrambling
Millions of Americans traditionally head for their television sets on fall and winter Sundays with the faithfulness of salmon going upstream. With a beer in one hand and a bowl of pretzels near the other, the fans lean back to watch the professional football wars. The four-week-long National Football League strike, though, has halted those happy hours. The living-room quarterbacks now have little better to do than mow the lawn or wash the car.
Frustrated advertisers are even more dismayed. This season they had planned to pour a...