Dividends: Flipless Discs

To music buffs, the flip side of a 45-r.p.m. record is as alluring as the hit side. It is a freebie, a mystery song that might become a chart buster in its own right. Elvis Presley's Hound Dog, for example, was on the back side of Don't Be Cruel.

Nonetheless, CBS Records has decided that flip sides should go the way of crew cuts and bobby-sox. Aiming to boost sagging record sales, the company last week began selling low-priced singles with songs on only one side.

Since 1973, the price of a 45 has risen from about $1 to as high...

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