Shoelaces are among the least sung-about parts of any wardrobe. Most people hardly notice them. But now style has claimed even these pedestrian pieces of string. Fancy laces imprinted with rainbows, hearts, stars and whole menageries are turning sneakers and jogging shoes into snazzy footwear.
Lucy's Canvas, a Boston firm that started the new wave in September 1980, has sold about $6 million worth of the colorful laces. Goodtimes Industries of Los
Angeles has marketed more than 10 million pairs of its Goodties in just ten months. Says Goodtimes President Robert Greenburg: "Kids can't afford to buy new shoes as often as before,...
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