De Lorean's troubled dream
During his successful four-year campaign to persuade the British government to cough up $156 million in loans and grants, maverick Automaker John Zachary De Lorean confidently predicted that American customers in 1982 would buy 20,000 of the sporty stainless-steel autos manufactured by De Lorean Motor Co. (price tag: $25,000). De Lorean, however, had not reckoned on the continued disastrous slump in U.S. auto sales. Since last June, only half of the 7,000 De Loreans shipped to the U.S. from the company's manufacturing site in Belfast, Northern Ireland, have been...
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