Selling Beauty

Christie Brinkley pitches beer

Everybody knows what goes into a beer commercial, right? Lots of back-slapping by beefy athletes, such as baseball's Mickey Mantle and boxing's Joe Frazier. But now there is something new and beautiful in the ads. For the first time, a woman is starring in a major beer commercial.

The new ads for Anheuser-Busch's Natural Light feature Cover Girl Christie Brinkley, 27, who fills a red-and-white-striped bathing suit with come-hither bust, hips and thighs. "You don't have to be some macho jock to like Natural Light," says Brinkley in one television commercial.

The switch from brawny to beautiful is Natural Light's...

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