Press: Stooping to Conquer in Boston

The struggling Herald American will keep going — as a tabloid

The front-page announcement was brief: "Good morning. You'll be getting a new newspaper Sunday." Thus the Boston Herald American (circ. 209,128 and falling) last week ended speculation that it was about to fold. Despite heavy pressure from the bulging Boston Globe (circ. 502,920), the Herald American is optimistically pushing on. Says Publisher James Dorris: "We're giving the people of Boston and New England something they want, a compact, easy-reading, lively newspaper for the '80s."

Translation: the Hearst-owned daily had run out of options. The...

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