Detroit Brings Back Rebates

All the Big Three try cash discounts to help move cars

Auto dealers have spent most of their time since the introduction of the new models last October whistling in deserted showrooms. But despite persistent complaints about high sticker prices, and a sales debacle that is heading into its third year, General Motors and Ford staunchly refused to offer cash rebates. Said then General Motors Chairman Thomas Murphy less than three months ago: "In the final analysis, I don't think rebates are a good way to stimulate the market."

Last week, however, General Motors put aside its pride and policy and began offering...

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