Education: Dr. Fix-It Goes to Santa Cruz

Trouble in paradise as "the touchy-feely school"sings the blues

Richard Moll, 45, a tweedy graduate of Yale's Divinity School, has become a Dr. Fix-It for colleges that complain of sagging enrollment. As director of admissions for Bowdoin College in Brunswick, Me., Moll brought a slice of pizazz to the countrified, 186-year-old alma mater of Nathaniel Hawthorne and Henry Wadsworth Longfellow: Moll persuaded Bowdoin to allow applicants to skip the College Board exams, an attention-getting move, and he issued a new college brochure splashed with photos of sunsets, lobster pots and the Maine seacoast....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!