Press: A Leading Economic Indicator

The nation's biggest daily launches a second front

The Wall Street Journal had an unusual problem for a newspaper: too many people wanted to read it. Circulation rose 154,588 last year, which is about as many copies as the San Francisco Examiner sells every day. When circulation spurted another 136,604 in the first three months of this year—surpassing the New York News, then the nation's largest daily—the Journal (circ. 1.8 million) eased up on radio and television promotion and raised its newsstand price from 30¢ to 35¢. Warren H. Phillips, 54, chairman of the...

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