Press: Hitting a Magazine Trif ecta

Standing in a row, they look prim, proper and more than a little abashed, like three Palm Beach socialites turning up in the same Pucci. In their January issues, the Smithsonian, Scientific American and National Geographic all appeared with cover photos showing a volcano erupting on Jupiter's moon lo. Though having look-alike covers is an editor's nightmare that all too frequently comes true, the science magazines' trifecta was an interplanetary long shot. The picture is a computer composite of images radioed to earth by Voyager 1 last March. The three monthlies (total circ. 12,750,000) all sent their covers to press many...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!