Business: Disc Wars

CBS allies with RCA

The consumer electronics business has produced some fierce marketing wars, but none is likely to be quite so cutthroat as the struggle that is starting for control of the videodisc industry. Videodisc players look much like any stereo deck, but, plugged into a TV, they play prerecorded movies, sports events, opera, sitcoms and documentaries. They promise to advance significantly the cause of viewers' lib, giving TV addicts freedom to watch what they want when they want to watch it.

The big U.S. competitors, RCA and Magnavox, are battling for the new...

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