Living: Mousse Is on the Loose A quick, slick hair groomer is the wave of the future

A quick, slick hair groomer is the wave of the future

Customers at the Stardust Beauty Salon in Dubuque, Iowa, used to laugh at it, and Owner Carolyn Fandman called it "mouse." Now, she says, "they're coming in with no appointment at all just to buy it retail." What has Dubuquers, along with millions of people from Boston to Beverly Hills, so lathered up? Mousse, of course.

Not a rich dessert, but a hair-styling foam, mousse is the headiest new performer in the $3 billion American hair-care market. Since French cosmetics giant L'Oréal introduced Free...

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