Aiming for a Brighter Picture

Kodak zooms in on the home-video market

For Eastman Kodak, 1983 was the year the company's glossy image lost much of its luster. Profits of the world's leading maker of photographic equipment (1982 sales: $10.8 billion) plunged nearly 50% in the first nine months of 1983 as key products faltered both at home and abroad. The company, which prides itself on the warmth of its employee relations, had to make a series of painful layoffs. Kodak stock, meanwhile, sank 12.5% during the year despite the bull market, making it the worst performer among the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!