Sport: Eve of a New Olympics

Capitalism has never been thought of as an Olympic sport before, so it is a little startling to look up and find that the flag under which the Games will be conducted all over Southern California next summer is the vest from a three-piece suit. In the most remarkable private business deal in the history of free enterprise, patriotism is seeing nationalism, and raising the bet outrageously. "It is akin to patriotism," says Dan Greenwood, a committeeman in the Olympic company, "but a patriotism of businessmen." Commercialism...

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