Tylenol's Miracle Comeback

A year after the poisonings, public confidence is restored

One year ago last week, James Burke made a decision that will probably be studied in business schools for a long time to come. Going against the advice of Government agents and some of his own colleagues, the chairman of Johnson & Johnson decided to spend whatever millions it would cost to recall 31 million bottles of Tylenol capsules from store shelves across the U.S. Officials at the Food and Drug Administration feared that the recall would increase the panic already touched off by the poisoning deaths of seven Chicago-area residents who had...

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