Box Rebellion

Replacing bottles and cans

If Dustin Hoffman were filming a remake of The Graduate, the well-meaning family friend who pulled him aside to utter one word worth a million dollars would not say "Plastics." Today he would whisper "Aseptics." That is the name for a kind of packaging technique, a sort of second cousin to the retort pouch used by campers. Aseptics may change American packaging in the '80s the way plastics replaced many paper and cellophane wrappings in the '60s. In brown bags and school lunch boxes across the U.S., little boxes of fruit juice and other drinks are becoming as...

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