Blue-Jeans Giant Levi Strauss & Co. hoped to cap a decade of surging profits in 1980 by clothing the U.S. Olympic team for the Moscow Games. Not only did the American team pull out of the competition but the denim fad deflated at about the same time. The company's profits fell 43% in two years, to $126.6 million in 1982. Undeterred, Levi Strauss has won the job again and will be outfitting U.S. participants for their ceremonial appearances at the 1984 Los Angeles Games. The company will also provide uniforms for the staff and...
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