P & G bites Nabisco
Procter & Gamble Co. of Cincinnati, the household-products giant (1982 sales: $12 billion), approaches every new venture as if it were a military campaign. First comes reconnaissance. Then a few carefully selected sorties. Finally a full-scale assault on the target market.
Signs are now multiplying that the king of disposable diapers and dandruff shampoos is mobilizing for a sweeping offensive on several new fronts in the food business. Within the past four months P & G has introduced its own orange juice in Iowa and Indiana and revealed plans...
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