Dial M for Money

Telephone makers plug into profits with an array of new products.

Like the bathtub, a telephone can be found in nearly every American home, and, until now, it has been equally taken for granted. Yet, all of a sudden, consumers are being urged to jettison their old view of the phone as a utilitarian item and look at it as a fancy new entry on a shopping list. Local Bell System companies, as well as AT&T's brand-new baby, American Bell Inc., are beseeching customers to buy telephones instead of leasing them, and even to plug more of them into their homes. Department,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!