Cartier's dazzling discounts
It was worth a double take, perhaps even a moment of lingering contemplation.
Cartier, the world-renowned jeweler, last week announced a two-week clearance sale. It was the first ever in the company's glistening history. The sale's goal is to unload about 1,000 items of gold boutique jewelry, the first step in changing the company's marketing strategy.
Until this year Cartier distributed and sold jewelry and leather products manufactured by a variety of companies. The firm now intends to sell only products designed and produced by its own 300 jewelry craftsmen...