Television: Sanitizing the Small Screen

Procter & Gamble joins the networks' sex-and-violence critics

In the television world $1 million is not much money. But $486.3 million —that's money, a figure that commands respect from coast to coast, or more precisely, from the Burbank studios to Manhattan's Network Row. It also happens to be the amount that Procter & Gamble spent on TV advertising last year. So when P & G Chairman Owen Butler spoke out last week about what the nation's No. 1 TV advertiser thought of television, he found an interested if hardly enthusiastic audience among broadcasters. His...

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