Blade Battle

Cuisinart vs. Robot-Coupe

"Tell her she's the best by giving her the best food processor you can buy." That was the Mother's Day message to devoted husbands in an ad campaign that climaxed last week for the Cuisinart, the mechanical marvel that slices, dices, grinds and grates to produce treats ranging from paté to peanut butter. Cuisinarts, Inc. of Greenwich, Conn., which sells processors of various sizes, priced from $100 to $260, had good reason to launch the commercial blitz. Its status as the Cadillac of kitchen cutters is being seriously challenged by...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!