Business: Traders Play the China Card

Big deals for Big Business in a big new market

Outdoor advertising in the People's Republic of China was once mainly brisk quotations from the works of Chairman Mao mixed with exhortations to work harder for the victory of Socialism. These days the billboard messages might be promotions for such American consumer products as Kodak film and Marlboro cigarettes.

The American ads are vivid evidence of the impressive pace at which U.S. trade with the People's Republic is growing in everything from bread baking equipment to jet planes. Since the normalization of relations in 1978, trade between the two nations has leaped from...

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