Breaking Away

Huffy bikes on a roll

When U.S. Gold Medalists Steve Hegg and Connie Carpenter-Phinney pedaled to victory in last summer's Olympics, Huffy bicycles were a big winner too. The largest U.S. bikemaker, Huffy had invested two years and more than $600,000 to design and build the special cycles that Hegg and Carpenter-Phinney rode. Now Huffy is using its Olympic achievement to pump up Christmas sales. "I don't think anyone envisioned our success from the Olympics," says Huffy President Harry Shaw III. "A year ago, people thought we were crazy."

Huffy's aerodynamically designed Olympic cycles, which carried the Raleigh name, were dubbed "Funny Bikes"...

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