This is the year in which those who market our presidential candidates mastered the art of bypassing the press. As a result, it took until the first debate before issues finally got joined. The merchandising of the candidates will increase while the press, so far with limited success, seeks to pierce it.
Candidates naturally aim to use the press without being burned by it, but never before have the marketers of candidates so successfully evaded real press scrutiny while staging controlled events that show their candidates to best advantage on television. The...
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