For generations of elegant travelers, Louis Vuitton has been the last word in luxury luggage. Marlene Dietrich once crammed 23 trunks bearing Vuitton's famous initials into her limousine before a trip. Now Paris-based Vuitton, whose retail prices range from $235 for a duffel bag to $1,225 for a hard-frame suitcase, has decided to unlock itself and let in public owners. In a unique double offering, the 130-year-old company (1983 sales: $100 million) listed its stock on the Paris Bourse last week, and plans to sell 258,000 common shares on the U.S. over-the-counter market later this month. This will be the...
Going Public: Unlocking a 130-Year-Old Firm
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