No matter what happens, do not look at the manual
You press the button, we do the rest." That marvelously simple slogan helped sell millions of Eastman Kodak cameras starting in 1888. Today, however, the owner of a new video cassette recorder or some other electronic wonder must turn to an instruction manual to get his machine working. But that is often when the trouble begins: the consumer opens a booklet to find a compilation of jargon, gibberish and just plain confusion. "There is a major disease in this country called wall-stare," says Sanford Rosen,...
To continue reading:
or
Log-In
