Grand profits for automakers

"There are great days in your life," said an exuberant Chrysler Chairman Lee lacocca last week. "This is certainly one of them." It surely was. lacocca announced that Chrysler recorded a staggering $705.8 million profit for the first three months of 1984. That is more than it made in any full year, including last year, when it earned a record $700.9 million.

Chrysler's turbo-charged results were produced by runaway sales of the Dodge Caravan and Plymouth Voyager, its new minivans (average selling price: $13,000), and strong demand for luxuriously equipped versions...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!