Grand profits for automakers
"There are great days in your life," said an exuberant Chrysler Chairman Lee lacocca last week. "This is certainly one of them." It surely was. lacocca announced that Chrysler recorded a staggering $705.8 million profit for the first three months of 1984. That is more than it made in any full year, including last year, when it earned a record $700.9 million.
Chrysler's turbo-charged results were produced by runaway sales of the Dodge Caravan and Plymouth Voyager, its new minivans (average selling price: $13,000), and strong demand for luxuriously equipped versions...
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